Berkley Trilene Campaign AD/CW

With Berkley Trilene I wanted to develop a campaign that encompasses why people go fishing; to find a few hours of peace. Berkley Trilene has been a leader in the fishing line game for a long time, I wanted to show fishers how the Trilene product line allows fishers to find the greatest amount of peace while out on the water. Each ad displays the silhouette of a fisherman during peak fishing hours, with headlines embodying the thoughts they can have while fishing thanks to Berkley.

Berkley Trilene. Cast and Unwind.